New support contracts while you are fixing someone's server.
You cannot prospect from under a desk. It rings the practices and small firms you want, finds out who looks after their IT and when it last failed, and books your on-site check.
Ready to set it up yourself? Start free. Not sure it fits? Ask a question
The IT support owner's week
Support work is reactive by nature: the phone rings, you go. The contracts that would make the month predictable are sold in a different kind of conversation, the one you never get to have because the current clients fill every hour.
The buyer is a practice manager or an owner with a guy who comes in when needed. They are happy with him until the day something dies and he is away. The firms that ask about a contract are the ones who had that day last month, and nobody is ringing them to ask.
The playbook for an IT support firm
Drafted from your interview, approved by you. No security promises, no pricing on the phone, and a next step you can deliver in half an hour.
The next step it books
A thirty-minute check of the network and the backups on site with the owner, no obligation, Tuesday or Thursday.
The questions it asks
- 1Who looks after IT for the business today?
- 2How many staff, and how many devices?
- 3When did something last go down, and for how long?
- 4Are you on Microsoft 365 or Google Workspace, and who manages it?
The objections it answers
- We have a guy
- That works until the day he is on holiday. When did something last go down, and how many people were waiting?
- No problems lately
- Then the check is a cheap way to keep it that way: half an hour, and you get a written list of what we would fix first.
- Contracts lock us in
- Ours is monthly. The check comes first and costs nothing, and the owner will tell you if you do not need us.
What it never says
- Any guarantee about security or uptime
- A monthly price before the check
- That the current provider is doing a bad job
When it hands over to you
When the lead asks for a person, describes an outage happening now, or asks a technical question the playbook does not cover.
A call for an IT support firm
The agent rings the practice manager of a physiotherapy clinic on behalf of a Christchurch IT support firm.
- 0:00Agent
Hi, is that Hemi? I'm an AI assistant calling on behalf of Ridgeline IT in Christchurch. This call may be recorded. Is now a bad time?
The disclosure, first sentence, every call.
- 0:08Hemi
I've got a couple of minutes.
- 0:10Agent
Ridgeline looks after the computers, email and backups for clinics and small practices, with someone on the phone within the hour when something breaks. Who looks after IT for the clinic today?
The owner's proof point, then the first qualifying question: who does it now.
- 0:21Hemi
We've got a guy who comes in when we need him.
- 0:25Agent
That works until the day he's on holiday. When did something last go down, and how many staff were waiting while it did?
The owner's answer to the objection, then the qualifying question that finds the pain: the last outage.
- 0:33Hemi
The server died in June. Twelve of us, most of a day.
- 0:38Agent
That's the kind of day Ridgeline is set up to prevent. Tom, the owner, does a thirty-minute check of the network and the backups on site, no obligation, and tells you what he finds. Would next Tuesday or Thursday suit?
The next step the owner defined: an on-site check, not a contract. The never-say list keeps security guarantees out.
- 0:52Hemi
Thursday afternoon.
Recorded outcome
- Result
- Qualified, on-site check booked Thursday
- Who does IT
- Contractor, as needed
- Last outage
- June, a day, twelve staff
- Objections
- Has a guy
- Next action
- Owner does the check on site
Transcript, recording and cost attached to the call
Illustrative call. Ridgeline IT and the people in it are fictional and used in our testing.
What IT support owners ask
Other trades
Commercial cleaning
Site visits booked while your crews are on site.
A twenty-minute site walk-through with the owner, Tuesday or Thursday afternoons, after which the owner writes the quote.
See the page
Accounting and bookkeeping
New monthly clients without ringing around yourself.
A fifteen-minute call with the owner about how the books run now, Wednesday or Friday mornings.
See the page
Property maintenance contractors
Maintenance contracts won while your team is on the tools.
A half-hour site walk-through with the owner, after which the owner writes a proposal, Wednesday or Friday.
See the page
Commercial landscaping and grounds
Grounds contracts booked while you are out mowing.
A twenty-minute walk of the grounds with the owner, after which the owner writes up what she would do differently, mornings next week.
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Recruitment agencies
New client roles opened while you are placing the last one.
A fifteen-minute call with the consultant about one open role, no fee discussion, mornings this week.
See the page
Try it on your own business, free
Sign up, teach it your business in the ten-minute interview and approve the playbook it drafts. Then watch it work: it finds leads once, looks up three businesses you name and works one lead, with the transcript, recording and outcome to judge it by. No card, nothing to cancel.
- The interview and the playbook, in your words, today
- A run of leads found and checked for your market
- One lead worked, with every word on the record
A plan comes when the free trial is used up, and founding customers get our full attention while we are small.
Not sure it fits? Ask a question
A question before you start?
Whether it fits your business, how the rules apply to you, a volume above 600 leads: ask, and the founder replies by email within one business day. No sales call, no calendar.