No time to chase new work. It rings your leads for you.
An AI sales agent for New Zealand service businesses. It rings the leads you never get to, handles the usual objections and books the next step while you are on the job.
Prefer a person first? Book a 20-minute demo
Key facts
Sales Machine is an AI sales agent for New Zealand businesses. It learns a company's offer, ideal customer and objections in a ten-minute voice interview, drafts a calling playbook the owner approves, then calls the company's leads, qualifies them, books the next step and hands over to a person with the full transcript when it reaches the limit the owner set.
- Setup is a ten-minute interview and a spreadsheet of leads. No CRM is required.
- Calls go out Monday to Friday, 9am to 5pm New Zealand time, never on public holidays.
- Every call opens with the agent saying it is an AI calling on behalf of the business and that the call may be recorded.
- A lead who asks not to be called again goes on the do-not-call list during the call.
- A lead is tried at most three times, at least two business days apart.
- Every call is transcribed, recorded and shown with its cost.
- The owner decides how far the agent goes and when a person takes over.
Nobody has time to prospect
If you run a service business, you are the sales team. You ring old contacts when the schedule has gaps and stop the moment it fills. Referrals arrive in bunches, then go quiet for a month.
Hiring someone to prospect full time is a big bet for a firm of ten. An agency reads a script that was never yours. And the leads that come in from the website go cold because nobody rang them that afternoon.
From illustrative onboarding interviews
“Right now it's referrals and me ringing old contacts when the schedule has gaps. Nobody has time to prospect properly.”
“We've never done outbound. It's all word of mouth.”
Three steps, and the first one is a conversation
Step 1: Tell it your business
A ten-minute voice interview in your browser. What you sell, who buys it, why they choose you, the objections you hear every week and the things you never say. It writes up your profile and you correct anything it got wrong.
Step 2: Approve the playbook
From your profile it drafts the opener, the qualifying questions, the answers to objections, the never-say list and the rule for when it hands over to you. Nothing is dialled until you approve it.
Step 3: It calls. You get the outcomes.
Upload a spreadsheet of leads. The agent rings them in New Zealand business hours, qualifies against your criteria, books the next step you defined and hands over with the transcript when a person is needed. Every call shows what was said and what it cost.
What a call sounds like
A sample conversation for a commercial cleaning company, with the moments that matter highlighted and explained in the margin.
- 0:00Agent
Hi, is that Sarah? I'm an AI assistant calling on behalf of Harbourline Commercial Cleaning in Auckland. This call may be recorded. Have you got two minutes?
Discloses that it is an AI and that the call may be recorded. First sentence, every call.
- 0:09Sarah
Go on then.
- 0:11Agent
Harbourline cleans offices and medical practices, same vetted cleaners every visit. Who looks after the cleaning contract at your practice?
Opens with the proof points the owner asked for, then a qualifying question from the playbook.
- 0:20Sarah
That's me. We've already got a cleaner though.
- 0:25Agent
Most of Harbourline's clients did. When is your current contract up for renewal?
The owner's own answer to the objection they hear most.
- 0:31Sarah
March, I think. You'll be more expensive.
- 0:36Agent
Fair question. Quotes usually land within ten percent, and there's a free trial clean of one area so you can compare before anything changes.
Answers from the playbook. The never-say list stops it from saying cheapest or giving a price before a site visit.
- 0:49Sarah
Alright, what's involved?
- 0:52Agent
A twenty-minute site visit with Mere, the owner, so she can do a written quote. Would Tuesday at ten or Thursday at two suit?
Books the next step the owner defined. It does not quote or close.
- 1:03Sarah
Thursday.
Recorded outcome
- Result
- Qualified, site visit booked Thursday 2pm
- Decision maker
- Yes
- Renewal
- March
- Objections
- Has a cleaner, price
- Next action
- Owner attends the site visit
Transcript, recording and cost attached to the call
Illustrative call. Harbourline and the people in it are fictional and used in our testing.
Your words before the call. The whole call after.
Before a call
The playbook is yours. Edit any line; nothing goes out until you approve the version.
- Opener with your name and your proof points
- Qualifying questions in the order you would ask them
- Objections with your answers, not generic ones
- A never-say list it cannot cross
- The next step it is allowed to book
- The rule for when it hands over to you
After a call
You see what was said, what it meant and what it cost. Disagree with the outcome and mark it yourself.
- Full transcript and recording
- Outcome against each of your criteria, with the lead's own words as evidence
- Objections raised and how they were answered
- Next action and when
- The cost of that call
When a person is needed
If a lead asks for a person, raises something outside the playbook or hits your handoff rule, the agent says so and steps back. You get the lead, the transcript and a three-line summary. You pick up a warm conversation, not a cold list.
The controls are in the product, not in a promise
Built around the rules that apply to business calls in New Zealand. Each line below is a control that runs in code before or during every call, and none of it can be switched off from a prompt.
- AI disclosure
- Says it is an AI assistant calling on behalf of your business, and that the call may be recorded, at the start of every call.
- Calling window
- Calls Monday to Friday, 9am to 5pm Pacific/Auckland, never on New Zealand public holidays. You can narrow the window.
- Do not call
- Honours "don't call me again" during the call: the number goes on your do-not-call list before the call ends.
- Suppression list
- Checks your suppression list and the calling window before every dial.
- Attempt limit
- Tries a lead at most three times, at least two business days apart.
- Binding terms
- Never quotes binding terms, takes payment or closes on a call. It books the step you defined and hands over.
- Recordings
- Keeps recordings private to your workspace, with a retention limit. The database is hosted in Sydney.
These are product controls, not legal advice. Your own obligations under the Fair Trading Act, the Privacy Act and the Telemarketing Code depend on what you sell and to whom.
What else you could do with the same budget
| Question | Hire a salesperson | Telemarketing agency | Generic AI dialler | Sales Machine |
|---|---|---|---|---|
| Who writes the pitch | You, over months of training | The agency, from a brief | You, as a prompt | Drafted from your interview, approved by you |
| What you pay for | Salary, commission, ramp time | Retainer and hours | Minutes, scripts extra | A monthly plan by leads worked, calls included |
| What you see after a call | Their notes, if any | A weekly report | A call log | Transcript, recording, outcome and cost, every call |
| Says it is an AI | Not applicable | Not applicable | If you remember to add it | Every call, and you cannot remove it |
| Time to first call | Weeks to months | Weeks | Days of prompt writing | A ten-minute interview and a spreadsheet |
Pay for the leads it works. Calls included.
Three plans by volume. A lead worked is a business the agent found for you and checked, or one from your list, called up to three times in New Zealand business hours, with the transcript, recording and outcome on every call.
Founding-customer prices
100 leads
NZ$390 a month
For an owner who sells between jobs and can take a few new conversations a week.
300 leads
NZ$990 a month
For a business with someone to follow up every weekday.
600 leads
NZ$1,890 a month
For a firm with a sales team or more than one location.
More than 600 leads: Several locations or playbooks, your own calling windows, procurement and invoicing. Tell us what you need and we quote it.
Talk to usIn every plan
- The ten-minute interview and the playbook you approve
- Leads found for you and checked before a call, or your own list
- Up to three attempts per lead, in New Zealand business hours
- Calls to New Zealand landlines and mobiles
- Transcript, recording, outcome and cost on every call
- A handoff with a summary when a person is needed
- Your do-not-call list, honoured during the call
- Email support
- Prices in New Zealand dollars, plus GST where applicable.
- Monthly. Cancel any time. No setup fee.
- If it is not right for you in the first seven days, say so and we refund the month.
- When the month's leads are used, the agent pauses until the next month, or you move up a plan. Unused leads do not carry over.
- Founding customers keep their price for as long as they stay on their plan.
We are onboarding our first New Zealand customers now
Book a 20-minute demo. We walk through a real onboarding interview and a sample call, and you tell us whether it fits how you sell. No obligation, no card, no pitch deck.
- See the interview and the playbook it produces for a business like yours
- Hear how the agent opens, qualifies and hands over
- Ask the awkward questions about cost, control and compliance
Founding customers shape the product and get our full attention while we are small.
Questions owners ask us
Twenty minutes, one real interview, one sample call
Tell us what you sell and we will email you within one business day to set a time.