Grounds contracts booked while you are out mowing.
The contracts you want go to tender on dates you hear about too late. It rings the village and facilities managers for you, asks when the current contract ends and books the site visit.
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The grounds contractor's week
The crews are out from seven and you are out with them, and the contracts that would fill a second truck are decided by village managers and school property managers you have never spoken to. They have a contractor. They go to tender every couple of years. Nobody tells you when.
The managers notice the same things residents do, hedges and edges, and they remember the contractor who walked the grounds with them before the tender rather than the one who posted a price afterwards.
The playbook for a grounds contractor
Drafted from your interview, approved by you. The site visit comes before any price, and the photo report is the proof point that sets you apart.
The next step it books
A twenty-minute walk of the grounds with the owner, after which the owner writes up what she would do differently, mornings next week.
The questions it asks
- 1Are you the person who looks after the grounds contract?
- 2When is the current contract up, or when is the next tender?
- 3What would you want done differently from the current service?
- 4How many sites, and what is on them: lawns, gardens, hedges, sports fields?
The objections it answers
- We have a contractor
- Then it is worth knowing us before the next tender. When is the current contract up, and is there anything you would want done differently?
- It goes to tender
- Most of our contracts did. The owner walks the grounds with you before it opens, so the proposal is about your site and not a rate card.
- What is your price per visit?
- It depends on the site, so the owner prices after walking it. Twenty minutes, no obligation; would a morning next week suit?
What it never says
- A price per visit or per month before the walk
- Cheapest
- Anything about the current contractor's work
When it hands over to you
When the lead asks for a person, asks about work outside the playbook such as arborist or irrigation work, or wants a price on the phone.
A call for a grounds contractor
The agent rings the manager of a retirement village on behalf of a Waikato grounds maintenance company.
- 0:00Agent
Hi, is that Mark? I'm an AI assistant calling on behalf of Greenway Grounds in Hamilton. This call may be recorded. Have you got two minutes?
The disclosure, first sentence, every call.
- 0:08Mark
Go ahead.
- 0:10Agent
Greenway looks after the grounds for retirement villages and schools around the Waikato, same crew every fortnight and a photo report after each visit. Are you the person who looks after the grounds contract at the village?
The owner's proof points, then the first qualifying question: who decides.
- 0:21Mark
That's me. We go out to tender every couple of years.
- 0:26Agent
Then it's worth knowing Greenway before the next one. When is the current contract up, and is there anything in the current service you'd want done differently?
The owner's answer to the tender objection, then the qualifying questions: timing and pain.
- 0:36Mark
Next winter. The hedges and the edges, mostly. Residents notice.
- 0:41Agent
Residents always do. Jess, the owner, walks the grounds with you for twenty minutes and writes up what she'd do differently, no obligation. Would a morning next week suit?
The next step the owner defined: a site visit, into the owner's times. No price per visit before seeing the site.
- 0:52Mark
Tuesday morning is good.
Recorded outcome
- Result
- Qualified, site visit booked Tuesday
- Decision maker
- Yes
- Contract ends
- Next winter, then tender
- Pain
- Hedges and edges
- Next action
- Owner walks the grounds
Transcript, recording and cost attached to the call
Illustrative call. Greenway Grounds and the people in it are fictional and used in our testing.
What grounds contractors ask
Other trades
Commercial cleaning
Site visits booked while your crews are on site.
A twenty-minute site walk-through with the owner, Tuesday or Thursday afternoons, after which the owner writes the quote.
See the page
Accounting and bookkeeping
New monthly clients without ringing around yourself.
A fifteen-minute call with the owner about how the books run now, Wednesday or Friday mornings.
See the page
IT support
New support contracts while you are fixing someone's server.
A thirty-minute check of the network and the backups on site with the owner, no obligation, Tuesday or Thursday.
See the page
Property maintenance contractors
Maintenance contracts won while your team is on the tools.
A half-hour site walk-through with the owner, after which the owner writes a proposal, Wednesday or Friday.
See the page
Recruitment agencies
New client roles opened while you are placing the last one.
A fifteen-minute call with the consultant about one open role, no fee discussion, mornings this week.
See the page
Try it on your own business, free
Sign up, teach it your business in the ten-minute interview and approve the playbook it drafts. Then watch it work: it finds leads once, looks up three businesses you name and works one lead, with the transcript, recording and outcome to judge it by. No card, nothing to cancel.
- The interview and the playbook, in your words, today
- A run of leads found and checked for your market
- One lead worked, with every word on the record
A plan comes when the free trial is used up, and founding customers get our full attention while we are small.
Not sure it fits? Ask a question
A question before you start?
Whether it fits your business, how the rules apply to you, a volume above 600 leads: ask, and the founder replies by email within one business day. No sales call, no calendar.